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WREK Underwriting

WREK is a broadcast service of the students of Georgia Tech. Broadcasting at 40,000 watts, 91.1fm has a diversified schedule offering something for everyone. Twenty four hours a day, seven days a week, WREK airs its quality programming to the entire greater Atlanta metropolitan area.

From The Classics in the morning to Continental Drift on Monday evenings to WREKage on Friday nights, WREK attracts a loyal and active listenership of all ages and interests. The weekly broadcast schedule is presented on this website under "Schedule" in the menu to the right.

If you are interested in purchasing underwriting, there is a form at the bottom of the page. Please print it out, sign and fax us the signed forms, and notify us at the listed contact info.

 

Why Underwrite on WREK?

  • WREK's audience is a more active, aware group than the average mainstream radio listenership. The mention of your organization's name will not be misunderstood or forgotten

  • WREK does not bombard its listeners with loud, flashy spots. Your mention will stand out as an exclusive announcement during the program. It will not get lost in the background among other advertisements.
  • WREK broadcasts at 40,000 watts, handily covering all of metro Atlanta with one of the strongest noncommercial signals in town.
  • WREK's programming has been hailed as "blessedly diverse" and "the only [station] within hundreds of miles that makes every effort to educate and expose its listeners to radical trends in current music" in Creative Loafing.
  • Since 1968, WREK has offered a wide range of genres, attracting listeners interested in funk, international music, hip-hop, noise, truly underground rock, dub, classical, straight ahead jazz, Tech sports, experimental music, real classic rock, punk, ska, ambient , big-band swing, metal, break-beat, blues, reggae, and much, much more. Through WREK underwriting, your message will reach a diverse, appreciative audience.

     

    WREK Radio Underwriting Rates
    Just Jazz and Classical Rotation Three Spots every Weekday
    Morning for Two Weeks    		 $199

    Rock, Rhythm, and Roll
    and Blue Plate Special Rotation    		 Three Spots every Weekday
    Afternoon for Two Weeks    		 $199

    Specialty Shows One Spot at the Beginning and End
    of Show Each Week for One Semester      		 Negotiate with
    show director

    Atmospherics and Overnight Three Spots every Weekday Early-
    Morning (12a - 6a) for Four Weeks    		 $199

    Earth & Sky, Planetary Radio, Tech News,  
    or Ramblin' WREK Sports Report    		 One Spot During Each Airing of
    that Show for Two Weeks      		 $199

    Weekend Afternoons Three Spots every Sat + Sun
    Afternoon for Four Weeks    		 $159

    Public Affairs One Spot at the Beginning and End
    of Show Each Week for One Semester      		 $159

    WREK-HD2 (HD Radio and
    MP3 Streaming)    		 Three Spots Every Day (Pick a
    Daypart) for Six Weeks    		 $159

    Sports Games - Baseball Three Spots, per Game $499

    Sports Game - Womens Basketball   Three Spots, per Game $299

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    WREK TV Underwriting Rates


    WREK TV One Spot in Rotation
    for Two Weeks    		 $180



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    We also offer special rates for specialty shows with barter or loan agreements and we can customize any underwriting schedule to best fit your needs.

     

    Underwriting Explained

    WREK is funded by the student body of Georgia Tech. WREK supplements its operating expenses by offering underwriting to local businesses as means of publicity for them and revenue for the station. As a non-commercial station, WREK is not allowed to sell time for advertising. However, this regulation does not preclude the selling of time for underwriting purposes.

    As an underwriter, rather than an advertiser, you are associated with a particular program or format as a supporter" or "sponsor." The FCC allows announcements to be made to identify the underwriter. This provides a higher community profile and a more philanthropic appearance than the average advertiser, in exchange for the following restrictions:

    1. No qualitative language -- very important -- the language must be "value neutral"; there can be no language that "distinguishes the underwriter from its competitors" or even "seeks to cast its products in a favorable light"
    2. Even if a statement made about an underwriter is factually true, it is not permissible if it is also promotional (e.g. "Burrito Barn was voted Best Cheap Eats in the city by local food critics")
    3. Reasonably short in length -- spots longer than 30 seconds are likely to be scrutinized for promotional content
    4. Lists of items OK
    5. No "call to action" in the spot
    6. Passive identifiers are OK (what, when, where, etc.)
    7. No mention of special sales or discount offers
    8. No background music
    9. Spots cannot include contests or giveaways, but contests or giveaways can be done separately in a distinct non-spot break in the program
    10. "Logograms" are OK

     

    The Fine Print

    Underwriting fees are due by ten days before the spots are to begin running in order to allow time to enter the spots into the system. Checks should pay to the order of The Gilbert Fund.

    WREK is a student organization at the Georgia Institute of Technology, which operates on a semester system. Therefore, long-term underwriting arrangements at WREK have lengths of multiples of one semester (four months). For spots priced by shorter terms, discounts will be offered for longer semester-length underwriting arrangements. Semester-length sponsorship arrangements begun during a semester will be pro-rated by the percentage of spots remaining in that semester.

    Arrangements can usually be made for different underwriting terms; please send an email to business.manager@wrek.org to inquire about such arrangements.

    WREK thanks you for your time and hopes that you will support WREK in the future, not only with your underwriting contributions, but with your valued listenership.

    Contact
    Business Manager (404) 894-2468
    WREK Atlanta, Georgia Tech Student Radio (404) 894-6872 FAX (send notif email)
    350 Ferst Drive NW, Suite 2224
    Atlanta, GA 30332-0630

    underwriting@wrek.org

    • AttachmentSize
    WREK Underwriting Form218.37 KB
    • By wrekunderwriting at 30 Oct 2009 - 10:05am